A New Chapter: Introducing Our Refreshed Labels
This year marks a milestone for us, 10 years of Three Sisters Winery.
A decade of farming, winemaking, growth, and countless shared moments around a bottle. As we celebrate, it felt like the right time to reflect not just on where we started, but on how far we’ve come, and to let that evolution show in a meaningful way.
Where It All Began
When we first launched, our labels told a very specific story.
They were inspired by a chalkboard aesthetic, a nod to the farm-to-table philosophy that defined our earliest days. Back then, we were small, truly hands-on in every sense, and that look reflected who we were: local, humble, and deeply connected to the land and the people around us. Those labels captured a moment in time.
But like any growing business (and family), we’ve evolved.
Why the Change
Over the years, Three Sisters Winery has grown; Our vineyards, our portfolio, and the community we’re lucky enough to be part of. We wanted our labels to grow with us.
Our new look is brighter, cleaner, and more expressive, designed to reflect the feeling we want you to have when you reach for a bottle of Three Sisters: approachable, welcoming, and ready for whatever moment you’re in.
Because at the end of the day, that’s what our wines are about. Real moments. Not just special occasions, but the everyday ones too.
A Clearer Way to Choose Your Wine
With this refresh, we also took the opportunity to make our collections easier to navigate, so you can find the right bottle for the right moment.
The Bench Series
Made for everyday moments. The spontaneous patio pours, midweek dinners, and easy gatherings that don’t need an occasion. These are your go-to wines, approachable and ready whenever you are.
The Signature Series
These wines highlight the expressive single varietals we reach for most. Crafted with intention, and perfect for the moments when you want to slow things down and savour what’s in your glass.
The Family Series
Including our Sisters and Matriarch collections, this series honours the women who shaped our story. These wines are rooted in meaning—made for celebrations, milestones, and memories in the making.
However you gather, there’s a bottle waiting.
Still the Same at Heart
While the labels may look different, what’s inside the bottle hasn’t changed. We’re still guided by the same values we started with, quality farming, thoughtful winemaking, and a belief that wine is meant to be shared.
This refresh isn’t about leaving our past behind. It’s about carrying it forward—just with a little more clarity, confidence, and colour.
Here’s to the Next 10 Years
To everyone who has been part of our journey so far—thank you.
Whether you’ve been with us since the chalkboard days or are just discovering us now, we’re so glad you’re here.
Here’s to new labels, new moments, and the next chapter of Three Sisters Winery.
